List Building – Newsletter Theme
by
mohan.nh2009
List building of course is the process of creating a list of like minded individuals who have a similar interest to each other, and presumably related to the theme of your website.
One of the hardest things to think of sometimes is a theme for your newsletter.
The real key here is that you cannot build a list just for the purpose of building a list.
You have to have a genuine purpose for a list. For example, perhaps your purpose for your list is that you want to eventually sell your product, and for this article, let s assume that your product is a motivational ebook.
But all you have is one product, so like you said, you cannot just send out promotions for ebooks all the time. For more details www.mailing-list-gold.com But I am assuming that if you are building this list, it is so that you can offer ebooks to these potential customers in the future.
So this is where the newsletter comes in. You use the newsletter to build a relationship with your readers, and maybe once or twice a month you send out a recommendation for one of your ebooks.
So you need to think of a newsletter topic that would appeal to people who might want to buy a motivational ebook. We know two things about these people: they are interested in motivation and they are online (or at least have computers). Well, as long as you target them online, you know they have access to a computer, and presumably own one. So that is covered.
What about the next one? People who are interested in motivational things. These might be people who simply state need to be motivated. For more details www.build-own-list.com Or they have responded to an ad you create the offers a free motivational product. Or they could be self-employed online people they always need motivation!
So you could build a list of people who like motivational things. And the easiest way to do this would be to set up a squeeze page offering a free motivational ebook, and anyone who downloads it subscribes to your list. Your newsletter could have weekly or daily motivational sayings or statements possibly contributed by your readers to create list interaction.
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Article Source:
ArticleRich.com