Submitted by: Raymondev Lancaster
Internet marketing has and continues to be marked by dramatic changes. Originally, we created web sites for our businesses, expecting customer to flock to us. We soon learned that merely having a web site was not enough. We needed to do more than set it up, we also needed to optimize. We needed to make sure we used our “Keywords” on the site and even do real research into which keywords were most likely to work for our particular business.
Even then we learned as time went on that we had to do more. We needed to create back links from other web sites to help build the authority of our sites. In the process, we have come to notice that video has become an important element. It looks today as if all this remains true, but that still more changes are coming.
While the internet offers us a lot of advantages, we are still faced with the fact that what we can do, our competitors can do as well. To stay ahead we need to be constantly on the look-out for the next big change that is coming down the pike. I am here today to let you know that a big one is already here. And we know by now that this new change will undoubtedly spark further changes down the line.
For most businesses, just keeping up with the day to day business of running a business is time consuming enough. Mastering the ever changing challenges of the internet is a major burden for most. It’s hard enough to catch up with the last wave of change much less the present. It is difficult to plan for the future when we are still caught in the past. No wonder there has been such a rapid growth in the number of consultants in the internet marketing arena.
Even some of the biggies have had difficulty keepig up with changes – think of AOL, Netscape, Yahoo and even Microsoft. New trends and new faces continue to emerge on a regular basis. One of the most significant of which is the cell phone. Cell phones? Weren’t we talking computers?
This new trend, while underway now for a couple of years is about to break out and become a major new factor in online marketing.
Already over half of the people who go to Facebook, do so on their cell phones. And this trend will continue. Today when you leave home you make sure you have your wallet, your cell phone and your keys. In a year or two, your phone will be all you need..
Soon their phones will do all three functions and more. The desk top computer will be playing a smaller and smaller role. Instead of it, your customers will be using their phones to find barbers, restaurants and hardware stores.
Among other things, this change will require businesses and other web site owners to rethink how our sites look. Viewers won’t have a large monitor to see our sites. Just as we were getting use to the wider monitors and digital TV screens, we are going to fall back to viewing the internet on the reduced space of a cell phone screen.
We don’t want to have to reintroduce scroll bars to see our sites. It may require that we completely redesign some pages.
This new transition will take hold in the coming year to year and a half. Those who are early adaptors will gain a significant temporary advantage. There’s an advantage here to you, if you start now on getting mobile ready. The question ultimately is to you want to grab the advantage of being prepared, or will you let the opportunity open for your competitor to grab customers you could have won.
About the Author: The author calls himself the
microbusinessspecialist.com/
. He works with small locally based businesses and helps them to become more “findable” for prospective new customers through the more effective use of internet marketing, and other permission based marketing techniques. He works with b
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