Submitted by: Maria K Ahmed
Unsure of whether your business is in need of a website redesign? Want to give your brand growth and sales a further push but not sure where to begin?
I could make this quite simple; if you think your business is in need of a website redesign and it is more than a few years old, then to put it bluntly, the answer is yes.
Why? Well, similar to fashion design and interior design; the world of web design is witnessing constant change, as are the needs of the consumer and the advancements in technology. Thus, in order for businesses to retain success, keeping up with said changes is a must.
Note that, within the past few years the following changes have occurred; Google has introduced dramatic alterations to its algorithm which demand that websites are easy to use, provide something of value and all content caters to every need of the consumer. Whilst consumers themselves have found themselves falling under the spell of smart phones and tablet PC s while the developments in mobile technology have made it easier to search whilst on the go, keeping perfectly in line with our hectic lifestyles.
Taking the above into account, I again reiterate that yes, if your website is over five years old and was designed before technology, the internet and modern day lifestyles witness such fast paced change then odds are that you will need to get into contact with a web design agency and get moving!
In order for your business to keep up with the times (not to mention your competitors) there are many things you will want to take into account including search engine optimisation, the structure and inevitably the usability of your website and whether you wish for it to be responsive or adaptive. Responsive website designs will effectively respond to the screens size they are loaded on to offer a better experience, whilst adaptive web design will ensure that whether a smart phone or a tablet device, the user is offered optimum experience. Search engine optimisation at design point, meaning during the creation of your titles and meta tags will ensure that you stand a better chance at appearing within the top results for your industry specific searches.
There are a fantastic range of web design agencies that showcase their experience and their previous work on their own websites so if you are thinking of making a much needed change then why not head to Google and type in website design Birmingham, Manchester, London or whatever city you are in to find your nearest and greatest results?
Above all it is wise to undertake research into the changes that website design has recently witnessed, ask yourself whether any of these changes will benefit your business in reaching and appealing to your target audience? And most importantly keep in mind what your competitors are doing; do they have a fully optimised, user friendly website that has yet to be responsive or adaptive? What will give your business the edge it needs?
In today s growingly competitive market, it is crucial for all businesses to stay ahead of the game and remain aware of the importance of a website. As the potential first point of call for your customers; your website needs to serve your business at its best and remain appealing and modern at all times; does your website do this? If not then it may be time for that refresh.
About the Author: I have previously worked within journalism, the magazine world and PR and soon realised my passion for writing was all consuming…luckily content is king so the SEO world at
uc4.co.uk/
pulled me right in!
Source:
isnare.com
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